Work
STERIS – Connected, Integrated Product Launch
Challenge
Selling the unimaginable
Introduce Mobile SPD units, a one-of-a-kind product that hospitals never imagined existed
Introduce Mobile SPD units, a one-of-a-kind product that hospitals never imagined existed
Solution
Seeing is believing
Created a 360° interactive video allowing prospects to immerse into the unit digitally Part of an integrated launch from ads to brochures to digital
Created a 360° interactive video allowing prospects to immerse into the unit digitally Part of an integrated launch from ads to brochures to digital
Result
Successful introduction into marketplace with demand requiring the building of 50 new trucks