Work
STERIS – Connected, Integrated Product Launch
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Challenge
Selling the unimaginable
Introduce Mobile SPD units, a one-of-a-kind product that hospitals never imagined existed
Introduce Mobile SPD units, a one-of-a-kind product that hospitals never imagined existed
Solution
Seeing is believing
Created a 360° interactive video allowing prospects to immerse into the unit digitally Part of an integrated launch from ads to brochures to digital
Created a 360° interactive video allowing prospects to immerse into the unit digitally Part of an integrated launch from ads to brochures to digital
Result
Introduction launched into the marketplace in 4Q 2019