We help leading health care brands create meaningful relationships and profitable sales opportunities. From payers to providers, device manufacturers to pharma, our expertise helps brands sell something. Twenty-one years in digital marketing has taught us what works and what doesn’t work.
What works
- Interactive content performs 20 to 30x better than static content.
- Learn & earn media drives highest ROI.
- Micro influencers are most effective at amplifying brand voice.
- Data-driven strategy aligns brand marketing with ‘voice of the customer’.
- Partnering with proven digital media networks achieves lowest cost-per-lead.
What doesn’t
- Branded content that tries to sell
- Over 80% of static content gets no user actions
- Programmatic buys wastes millions with inaccurate targeting
- Pay-per-click (PPC) is overused … 50+% of searchers have no purchase intent
- Influencer software platforms fail at building brand relationships
- Facebook drives traffic … but little engagement