WHAT WE DO
Strategy - Data Driven Model
We deliver differentiated positioning and key messaging that sells for brands. Our proven Strategic Framing Outline (SFO) incorporates best-of-breed healthcare data, primary research and partners to aligns brand marketing with the ‘voice of the customer’ increase engagement, drive leads and increase sales opportunities dramatically.
What works
- Aligning site content and advertising messaging between brand IT/Web/Marketing
- Using hyper-targeting data sets, MRI research, in-campaign research to optimize
- Follows direct marketing principles focusing on conversion and lowest CPA
- Understanding Mobile is different than online and using it
- Understanding how Millennials buy and reaching them with creative on their terms
What doesn't
- Lack of strategic process
- Over reliance on popular tactics, like social sites and PPC
- Disconnect between strategy and creative implementation
- Lack of valid, meaningful research that reflects the true marketplace
- Lack of data-driven marketing framework
The Zig Marketing Model
Strategic Framing Outline (SFO)
Go-To-Market Plan
Turnkey Execution
Zig Proprietary Strategic Planning Process
• Analyzes the marketplace through various means of discovery from client knowledge base to proprietary and secondary research sources to find key market opportunities
• Delivers a differentiated brand positioning, brand story and key messaging/selling points
• Provides a detailed marketing road map for attacking the market in the most effective manner possible, given the insight garnered from the SFO
• Campaign launch with continuous measurement and realtime, in-campaign optimization of all media and creative elements
• Delivers the most efficient marketing for the budget
Proprietary SFO Process
A genuine reason for being... superior to the competition
MRI National Consumer Research
Survey of American Consumer is the largest and most current consumer database used byevery major brand and agency in the U.S.
