WHAT WE DO
Media - Learn & Earn
Relying our 20 years in digital media, from PPC to Digital to Social, we’ve created our proprietary optimization process – invest small, discover the best audiences, and only then invest fully. This achieves the highest rate of return on media investment (ROMI) yielding the lowest cost per engagement (CPE) and lowest cost per acquisition (CPA) for both B2C and B2B audiences.
What works
- Digital strategy — Direct marketing ROI approach
- Interactive content – Configurators, Quizzes, Matching Gamification and
Video/Education centers - Healthcare data hyper-targeting – Crossix, MedData, MRI
- ‘Learn & Earn’ media — Lowest cost-per-engagement and cost-per-acquisition
B2C and B2B - Zig Influencer Network — Micro influencers prove most effective and 1-to-1
influencer relationships work better than software platforms
What doesn't
- Overuse of high-cost, inefficient pay-per-click (Google) channels
- Reliance on high CPM Facebook and Twitter with no transparency on bidding platforms
- Over reliance on organic search
- Reliance on low CPM buys to build reach with little transparency
- Unsophisticated CTR (click-thru-rate) measurement practices
Hyper-Targeting: Crossix
HIPAA compliant healthcare data platform integrating medical information from all leading pharmacies, insurance companies and providers
Zig integrates Crossix data into healthcare digital buys to hyper target desired audiences with specific medical conditions and need states … dramatically eliminating waste coverage while increasing sales opportunities
