WHAT WE DO
Strategy - Data Driven Model
We deliver differentiated positioning and key messaging that sells for brands. Our proven Strategic Framing Outline (SFO) incorporates best-of-breed healthcare data, primary research and partners to aligns brand marketing with the ‘voice of the customer’ increase engagement, drive leads and increase sales opportunities dramatically.
What works
- Aligning site content and advertising messaging between brand IT/Web/Marketing
- Using hyper-targeting data sets, MRI research, in-campaign research to optimize
- Follows direct marketing principles focusing on conversion and lowest CPA
- Understanding Mobile is different than online and using it
- Understanding how Millennials buy and reaching them with creative on their terms
What doesn't
- Lack of strategic process
- Over reliance on popular tactics, like social sites and PPC
- Disconnect between strategy and creative implementation
- Lack of valid, meaningful research that reflects the true marketplace
- Lack of data-driven marketing framework
The Zig Marketing Model
Strategic Framing Outline (SFO)
Go-To-Market Plan
Turnkey Execution
Zig Proprietary Strategic Planning Process
• Analyzes the marketplace through various means of discovery from client knowledge base to proprietary and secondary research sources to find key market opportunities
• Delivers a differentiated brand positioning, brand story and key messaging/selling points
• Provides a detailed marketing road map for attacking the market in the most effective manner possible, given the insight garnered from the SFO
• Campaign launch with continuous measurement and realtime, in-campaign optimization of all media and creative elements
• Delivers the most efficient marketing for the budget