WHO WE ARE

President
President

Howard Zoss

For decades, Howard has sought out the most creative, efficient and cutting-edge strategies and media for his clients. Today, clients rely on his deep understanding of what works in the digital, mobile and social space. Over the years, health care brands including UnitedHealthcare, Cleveland Clinic, STERIS, Invacare, Golden Outlook, Optum and more have relied on Howard’s expertise.

Creative Director
Creative Director

Mike Smith

A 30+ year advertising veteran, Mike began as a copywriter. He’s evolved into an expert at creating Digital Advertising and Interactive Content that engages consumers with brands. He is expert at taking difficult to understand topics – choosing a plan, understanding health care, sophisticated medical devices – and creating engaging, easy, fun interactivity that sells. Clients including UnitedHealthcare, Cleveland Clinic, STERIS, Invacare, Golden Outlook and Optum have relied on his expertise.

Account Director
Account Director

Rachel Zake-Ozan

A graduate of Boston University, Rachel joined Zig in 2006 and managed accounts such as Moen and Sherwin Williams until 2009 before moving to Madrid and then Los Angeles to travel and explore. Rachel was thrilled to rejoin Zig in 2019 with a new perspective to face exciting challenges and clients as the world became even more digitally-focused. Through acute attention to detail, dedication to her clients' needs, and enthusiasm, Rachel helps companies identify and execute strategic goals to promote success and higher share-of-market.
Media Director
Media Director

Liz Kutz

Liz has 10+ years in the advertising industry focusing on account management and in the last 4+ years strictly media…specifically digital and mobile media. In her current role, Liz manages all media campaigns at Zig - from planning to buying to optimizing campaigns in order to achieve the best results possible at the lowest cost.

Health Care Knowledge Partners

Debbie Karnowsk

Marketing & Brand Positioning Creative Consultant

James Sandino

Pharmaceutical Strategic Consultant

Ruben Hernandez

Hispanic Audience Consultant

Amy Berliner

Alternative Medicine Expert

Wendi Levigne

Pharmaceutical Marketing Consultant